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The Ag Access Blog

Farm Market Research 101: How to Reach Your Target Audience

One of the most challenging parts of any business plan is figuring out how to introduce a great product to the right audience. Great products and services are only valuable when they reach the people ...

2 min read

Pivoting to Success Out of Crisis

Like many industries, the market research ecosystem was greatly impacted by 2020. As companies scaled back their marketing efforts, Ag Access parent company Communications for Research (CFR) saw work ...

4 min read

The 4 Steps You Need to Know for Planning Agricultural Research Studies

For businesses operating in highly specified or “niche” markets, partnerships with key strategists to guide complex business decisions are critical for sustained success. While business analysis and s...

5 min read

The Advantages of Agricultural Market Research

While market research is valuable and vital in all sectors, it is especially important in agriculture due to a dynamic and rapidly-evolving business environment. The traditional agricultural business ...

Agribusiness Consulting Firms: What Do They Do?

The preceding decade has done nothing if not solidified agriculture as a volatile market. Changing oil markets, weather conditions and demand continue to make it hard for the farming industry to antic...

Don’t Spam Us During Harvest!

As we wrap up harvest — the busiest time of year for our members — we are here to report what fuels our members through the season.

Next-Gen Farmers: 3 Ways They are Different Than the Old Guard

According to the U.S. Department of Agriculture, the average American farmer is 58 years old with 33% of farmers 65 years or older. Indeed, farming is an aging industry, consistently rising over the l...

3 min read

Need to Get Data for Ag Sales? Don’t Go It Alone

Sales in any industry is dependent on good information: information that can anticipate consumer need, direct product design, identify competitors and drive a company’s marketing efforts. Indeed, good...

Dealing with the Derecho Damages

A derecho is a rare storm that many refer to as a land hurricane. It means “straight ahead” in Spanish. On August 10, 2020, a derecho swept through the midwest from South Dakota to Ohio, traveling 770...

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